PROCESS

“ตรงปก ตรงใจ ส่งไวกว่าใคร” — การันตีงานพิมพ์ตรงตามตัวอย่างคุณภาพ และส่งมอบตรงตามเวลาที่กำหนด

OUR PROCESS

PRODUCT PRODUCTION PACKING FACTORY MACHINE

BRAND DNA

1. Brand DNA
Solution:
Define SolidPrintBKK's DNA with the concept of "Eco-Innovation, Precision, Customization" to emphasize its core values that make it stand out:

  • Core Purpose: Empower businesses with high-quality printing while caring for the environment.
  • Core Values: Sustainability, Innovation, and Excellence in Printing.
  • Differentiation: Printing services that meet all needs, both high-volume and special/customized orders.

CORE VALUES BRANDING SOLUTION

2. Core Values Branding
Solution:
Create clear brand values with a focus on "Eco-Driven, Customer-Centric, Future-Focused."

Action Plan:

  1. Develop a Core Values Statement to communicate and ensure that both the team and customers understand the brand's values.
  2. Conduct employee training to help them understand and apply the Core Values in their daily work.

BRAND VISION BRAND

3. Brand Vision Branding
Solution:
Define the vision: "To be the leader in sustainable and innovative printing for all businesses."

Action Plan:

  1. Design a Vision Statement along with graphics that reflect the brand's commitment.
  2. Use the Vision Statement in public relations efforts and press releases.

STORY TELLING BRANDING

4. Storytelling Branding Solution: Tell the brand story using the Hero’s Journey framework: "From traditional printing to the future of sustainable printing." Action Plan: Produce brand storytelling videos for TikTok and Instagram. Create blog content highlighting customer success stories

BRAND POSITIONING

5. Brand Positioning
Solution:
Position the brand as: “Printing Beyond Expectations: Customizable, Sustainable, Reliable.”

Action Plan:

  1. Use Perceptual Mapping to analyze competitors.
  2. Write a new Positioning Statement and communicate it through advertising.

BRAN RELATIONSHIP BRANDING

6. Brand Relationship Branding
Solution:
Build emotional connections and trust through close customer care.

Action Plan:

  1. Use CRM to connect all touchpoints of service.
  2. Launch a Loyalty Program, such as "SolidRewards."

CUSTOMER JOURNEY MAPPING BRANDING

7. Customer Journey Mapping Branding
Solution:
Design a seamless Customer Journey from Awareness to Post-Sale.

Action Plan:

  1. Identify touchpoints, such as providing work samples and follow-up actions.
  2. Address pain points, such as reducing wait times for products.

BRAND VOICE

8. Brand Voice
Solution:
Use a tone of voice that is friendly, inspiring, and professional.

Action Plan:

  1. Write Brand Voice Guidelines to ensure consistency.
  2. Conduct training for the content team to adopt and maintain a unified tone.

CO-CREATION BRANDING

9. Co-Creation Branding
Solution:
Engage customers in the design process, such as giving them the opportunity to choose materials or techniques.

Action Plan:

  1. Launch the “Your Print, Your Design” campaign on the website.
  2. Use social media platforms to allow customers to vote on design ideas.

USER-GENERATED CONTENT

10. User-Generated Content (UGC)
Solution:
Encourage customers to share their printed work with SolidPrint to create UGC.

Action Plan:

  1. Run the #PrintWithSolid campaign on Instagram.
  2. Offer discounts to customers who share their work and tag SolidPrint.

DISRUPTION BRANDING

11. Disruption Branding
Solution:
Disrupt the printing industry by incorporating AI and 3D printing technology.

Action Plan:

  1. Announce the launch of 3D Prototype printing services.
  2. Advertise AI-powered Quality Control technology.

INNOVATION BRANDING

12. Innovation Branding
Solution:
Differentiate the brand by offering new materials, such as "Smart Packaging" with QR Codes for product information.

Action Plan:

  1. Collaborate with designers to develop innovative packaging.
  2. Showcase the products at technology exhibitions.

OMNI-CHANNEL BRANDING

13. Omni-Channel Branding
Solution:
Create a seamless experience that connects all channels.

Action Plan:

  1. Develop the SolidPrint app to integrate online ordering.
  2. Implement a Click-and-Collect system for offline customers.

We offer comprehensive services, including both design and production.

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